WhatsApp Business — Messaging, Templates & Customer Engagement

The World's Largest Conversational Channel

WhatsApp reaches over 2 billion users across 180+ countries, making it the most widely used messaging platform on Earth. With the WhatsApp Business API, OpenClaw agents can send transactional alerts, process customer inquiries, deliver order updates, and run conversational commerce — all within the chat app your customers already use every day.

• Template Messaging: Send pre-approved message templates for notifications, OTPs, and appointment reminders. Stay compliant with WhatsApp's 24-hour session rules.
• Two-Way Conversations: Receive customer replies and let your AI agent respond intelligently with context, attachments, and interactive buttons.
• Media & Documents: Share images, PDFs, audio notes, and location pins. Perfect for invoices, product catalogs, and support screenshots.
• Session Automation: Auto-resume conversations within the 24-hour window and gracefully fall back to templates when sessions expire.

Configuration

"mcpServers": {
  "whatsapp": {
    "command": "npx",
    "args": ["-y", "@mcp/whatsapp-server"],
    "env": {
      "WHATSAPP_TOKEN": "your-access-token",
      "PHONE_NUMBER_ID": "your-phone-number-id",
      "VERIFY_TOKEN": "your-webhook-verify-token"
    }
  }
}

Obtain credentials from the Meta Business Suite by registering your app and verifying your phone number.

Top Prompts

1. "Send an order confirmation template to all customers who purchased today, with their tracking number."
2. "When a customer replies with a support question, analyze their order history and respond with a helpful answer."
3. "Broadcast a product launch announcement with an image and interactive buttons to my VIP segment."
4. "Every Friday at 5 PM, send a feedback survey template to customers who received deliveries this week."